VR: By Example

Friday, July 14, 2017

By the year 2020, it is estimated that 350 million people will have access to virtual reality/augmented reality (VR/AR) technology. This projection constitute a market segment that would be worth roughly $120 billion.

As the rate of consumer demands continues to accelerate across the board, the fact of the matter is that today’s event attendee is no longer satisfied with just ‘content’. Instead, what they are looking for is the ‘experience’ that accompanies that content.

That means our methods for storytelling must be delivered in a much more powerful and highly compelling manner than ever before. With that in mind, it is no wonder that the adoption of VR/AR technology is projected to reach such levels.

Now the question becomes: How will the rise of VR/AR technology augment current event strategies?

When building a strategy, consider all aspects of the current landscape, including:

• Social networks: Facebook has been at the center of using VR as a new way of communicating with event attendees that is more interactive, more personal.
• Music: This example from Microsoft, in which revealed a virtual reality music video at a recent event. 
• Gaming: A recent event in Vancouver immersed attendees in a VR consumer experience
• Advertising: A unique VR Red Carpet Experience a First at Discovery Networks Event

As VR/AR continues to change the world around us, event professionals should look to the technology to create new digital worlds that look—and ultimately feel—real to audiences.

 

Tags: event planning , technical production