2018 Esprit Award Series: Best Public Event

Thursday, August 15, 2019

The ILEA Esprit Awards program is a dynamic industry awards program, attracting an exceptional range, depth and quality of entries from all areas of live and special events. The 2018 Esprit Awards Gala was held at ILEA Live on Friday, 17 August 2018, in Denver. There were 36 different categories and over 45 winners. For the past year, ILEA Experience has been showcasing these recipients and their award-winning events.

Best Public Event

UNVEILED - The Ultimate Wedding Planning Event

Recipient: Matthew Trettel, The Wedding Guys

UNVEILED – The Ultimate Wedding Planning Event redefined the term “bridal show” by transforming the traditional trade show into a retail-inspired shopping experience — connecting wedding businesses to style-conscious wedding planning couples. Setting out to create an environment unlike any other bridal show, the event producers utilized a key set of strategies to turn an everyday trade show into an experiential event that evoked the feeling of a luxury department store. Their design would create a boutique department store-style environment meant to break up a vast 100,000-square-foot exhibit hall, making it an intimate shopping experience for couples to curate their dream wedding. The event would bring to life the latest trends, moments to cherish with loved ones, a couture fashion show and an array of 130 service providers ready to help make the impossible possible. Over 130 exhibitors were secured — a sold-out event! An overall attendance of over 2,000 people included over 800 brides, validating the goals for a successful event.

Stay tuned for the final installments of the 2018 Esprit Award Series! 

Tags: Esprit Awards , ILEA Esprit Awards , events , Best Public Event , wedding