8th Annual San Francisco Giant Race
Monday, October 9, 2017
After Alaska Airlines acquired Virgin America, there was a great deal of excitement and uncertainty in the travel, hospitality and meetings industry. Because Virgin America was a major sponsor of the San Francisco Giants, we knew internally that change was imminent. At the 8th Annual San Francisco Giant Race on August 25-27 at AT&T Park, we integrated Alaska Airlines as the presenting sponsor. 40,000 runners and spectators interacted with their brand through a variety of creative and functional ways. This slideshow is a quick look at how we successfully integrated the Alaskan Airlines brand into our event.