8th Annual San Francisco Giant Race

Monday, October 9, 2017

event planning

After Alaska Airlines acquired Virgin America, there was a great deal of excitement and uncertainty in the travel, hospitality and meetings industry. Because Virgin America was a major sponsor of the San Francisco Giants, we knew internally that change was imminent. At the 8th Annual San Francisco Giant Race on August 25-27 at AT&T Park, we integrated Alaska Airlines as the presenting sponsor. 40,000 runners and spectators interacted with their brand through a variety of creative and functional ways. This slideshow is a quick look at how we successfully integrated the Alaskan Airlines brand into our event.

For more information, click here to see the six exciting brand activations and touch points that we created to enhance the brand experience.

Tags: event planning